Partners are great – in life, in dancing, and as workout buddies – to provide support, opinions, expertise and camaraderie. In business, strategic partners function in pretty much the same way. And for Canyon Ranch, they serve as an extension of our marketing efforts by helping us reach prospective guests we might not have otherwise been able to access.
Canyon Ranch has been fortunate over the years to strategically partner with amazing companies, organizations and individuals who share our philosophy. For example, Joan Hamburg, WOR-NY radio personality, has been a long-time friend to the Ranch hosting groups to our Lenox property and exposing hundreds of her listeners to a healthier lifestyle. Judith Ripka is not only the name in jewelry, her luxury retail boutiques have served as the sites for a gathering of her clients and ours to hear Canyon Ranch wellness speakers. In a similar vein, the stunning showrooms of Viking Range – the top name in ultra premium indoor and outdoor kitchen appliances and culinary products – have been the locale for several guest-client get-togethers featuring Ranch cuisine and informative speakers.
The Ranch is always open to new and like-minded partners with whom we can share resources and synergy. One of those we are especially excited about is Physique 57, with workout studios in New York and Los Angeles and a vigorous dynamic exercise method that, like Canyon Ranch, can help transform your body.
Strategic partnerships are a natural way to combine efforts for mutual business results.
Until next time,
Vice President of Sales & Marketing